Towels, bath towels and other daily necessities are essential items for people's home life. The market is extremely large. The total sales are calculated in the hundreds of billions of dollars. With the improvement of living standards, the towel industry has been transformed from chemical fiber to pure cotton. The content of various products is developed on the raw materials, and people are pursuing products with natural, comfortable, health care, beauty and other functions.

According to authoritative data analysis, the per capita consumption of household textile towels in China accounts for less than 1% of consumer expenditure, which is 7% of clothing consumption. In developed countries, clothing consumption and household textile consumption expenditures are basically the same, from the perspective of consumption structure, the development of household textile towels Huge, every one percentage point increase in per capita consumption of household textile towels, the annual demand will increase by more than 30 billion. Similarly, the domestic consumption of towels is also low, with an average annual consumption of only 200 grams (note: an average of 60 grams / article) - the consumption of the developed countries is 1000 grams, and the history of Europe and the United States is as high as 1500 grams.

Towels are a necessities of life, and must be used by everyone, rich and poor. No matter how advanced the society is, it is inseparable from everyday work and life. However, the sanitary problems of towels have been plaguing consumers. For example, the ordinary towel we usually use has poor water absorption and is not easy to dry. After using it for a period of time, it will feel sticky, greasy, hard, and not clean. It is a pity to use it. For example, the rag we use is not easy to clean after use, and it breeds bacteria, which becomes the cornerstone of daily hygiene. Such situations are often overlooked by us.

Domestic towel consumption presents several characteristics:

1. Per capita consumption is low: Although China is a big country in the production of towels, due to the economic backwardness and living habits in the past, the per capita consumption of towels is still not high. Consumer products are mainly made up of common chemical fiber and cotton towels, not to mention consumer functions. Eco-type towels. However, with the continuous improvement of people's awareness of environmental protection, health and ecological consumption, antibacterial towels will have a huge market space.

2. Volkswagen Ordinary: At present, the way for residents to buy towels in China is mainly supermarkets and stalls. The real brand store market is hard to find, and people who pursue quality of life expect the brand towel to appear.

3, low awareness: Many people do not know the dangers of using low-quality towels, shared towels, but do not know that antibacterial towels have replaced the ordinary towels have been available.

4, usage miscellaneous: Many people wash their faces, wash their feet, take a bath with a towel, the reason is not to pay attention, trouble, do not care.

5, can not find a good product: Many people think of comfortable and elegant life, need personalized, functional bath towels, square towels, long towels, shower caps and other towels, but it is difficult to buy high-quality functional Products, even if they are bought, are only functional but ignore the quality of healthy wiping (such as towel products with many chemical components exceeding the standard), forming a vacuum in the market, and the huge development of this consumption field is free, who will satisfy, who will Come to grab?

In short, most consumers in China do not choose the towel very rationally and scientifically. Most of them use price and style as the first choice factor for choosing towels, and they have no deep understanding of whether it is conducive to health and comfort. Family sharing towels and long-term non-replacement of towels have many effects on health. With the continuous improvement of the quality of life, green consumption and healthy consumption will become more and more popular among the people. The rise of green consumption awareness will open up a broader consumption space for high-quality and functional towels. Choosing green and healthy towels and using comfortable, functional and environmentally friendly towels is a healthy need and a general trend.